Our story began in Penzance in 1981, when Don Chadwick opened his first shop on Adelaide Street. It sold traditional workwear to local farmers, fishermen and artists and was known as General Clothing Stores. Inspired by this creative, coastal community, Don’s sons – Neil, Leigh and David – decided to create a clothing brand and, with the help of a growing team, we started to design our own collections. Seasalt was born.

The team today includes a brilliant mix of fashion and textile designers, fine artists and illustrators. It’s their sketchbooks and skill that bring our imaginative ideas to life.

Seasalt’s design ethos is to create beautiful and useful clothing that our customers can enjoy wearing season after season. It’s our attention to detail and exceptional quality that have won us such a loyal following.